Valencia Performance Marketing
You speak, we listen. We use our background in marketing and creative work to help your business thrive. No matter the size.
AI marketing and email marketing setup included with every plan.
Prefer to talk? Book a call or see the results.
We write, shoot, and cut the content itself — so what gets made already matches what it needs to do.
We run the campaign end to end, so content is built around a growth goal instead of chasing views for their own sake.
We set the creative direction — tone, visual identity, and pacing — so every deliverable feels like one voice.
As Marketing Manager & Social Media Coordinator, oversaw content creation, in-store marketing initiatives, and community events across CineFile's own channels — 262 posts (123 IG, 139 FB) over 12 months, built around two recurring pillars: a "Favorites" guest video segment with community members and industry guests, and genre-themed screening promos (Q&A nights, seasonal series, themed double-features).
View the top post — 23,136 views, a community guest shoutout View a genre-themed screening promoA 4-month restaurant launch across 56 Instagram posts (38 owned, 18 food-creator partnerships) drove an 8.6% blended engagement rate and 384 new followers. Creator partnerships alone delivered 13.5x more reach per post and 4.4x higher engagement than owned content. Valencia Performance Marketing focused on fostering relationships with creators whose voice and tone matched Unetto's own.
View the standout post — 242,727 views alone, from a food-influencer featureUCSC Soccer approached us to help improve visibility and awareness for their giving day event. The problem we needed to solve was getting the word out to the local community as well as creating buzz around the giving day.
We set forth a strategy focused on comedic marketing to both entertain and entice donations. This combined with informational and promotional videos helped us see a meaningful return.
In the end, we had over a 100% increase in donations, over $18,000 was raised, doubling the previous year's total.
Akay Centric, a musical artist, approached us to help promote his new single. He came to us looking to have a clean video produced with a more in depth creative direction with a focus on his audience.
Our creative team put together an action plan for the shoot, arranged all the logistics, and mapped out how their vision aligned with Akay's.
The video now has over 135,000 views and the song has won Akay numerous awards, including a World Entertainment Award.
Empire Grade, an up and coming rock band from Santa Cruz approached us for help with a marketing plan to help grow their audience and brand.
We proposed a strategy of producing videos focused on live performance, fan engagement, and awareness for their new releases. Since working with them, Empire Grade has grown by over a thousand followers and amassed over 15,000 views across social media.
Ember Worldwide is a brand new fashion and clothing brand based in San Jose, CA with an emphasis on blazing your own trail.
Ember approached us looking for assistance with a full length commercial. Working side by side with their founder, we helped bring their vision to life. By incorporating narrative elements and their brand identity, we were able to create a one of a kind piece of media differentiating them from their peers.
The commercial now has over 8,000 views and their revenue has increased by 30%.
Runway Avenue is an AI clothing startup based in San Jose, CA developing technology for e-commerce. They approached us with both creative and business needs to help build out their marketing department and brand development.
Collaborating closely with them, we developed a concrete proof of concept for social media to help prospective investors and consumers understand their product. In addition, we worked hand in hand with them to build out their marketing strategy from the ground up.
Sigi Valencia is timely and well organized. It shows as his work in advertising strategy greatly helped our company consider how we reach our customers. We will be contracting him for many of our future projects.
As a business-minded creative, Sigi Valencia is sharp, punctual and professional. He brings skill, knowledge, and zeal to the table. His enthusiasm and sense of ownership for his work makes him a joy to work with.
Sigi Valencia is great to work with. He was a production coordinator and social media videographer on my commercial shoot. He was a huge asset on the team, often going above and beyond to ensure the project went smoothly and stayed in accordance with my vision. Huge team player and great personality to work with.
Our mission is to take the best of what tech has to offer and combine it with a people-first approach. Companies big or small are constantly having to readjust to meet the demands of the modern marketplace. It is our hope that we can lend a hand.
After many years as a highly competitive athlete, I wanted to translate that passion from sports into film. After independently producing creative projects ranging from short films to music videos, I was given the opportunity to promote UCSC Men's Soccer's Giving Day in 2024 — that's where I learned the value of marketing strategy, execution, and versatility. Since then, I've worked with AI startup companies and independent artists focused on scaling their audiences from zero.
One call to talk through your business — you'll walk away with a clear sense of scope, timeline, and cost, whatever your budget looks like.